As I reflect back on 2013, there were a tremendous amount of changes to my business. In January of 2013, I set out to change the way fitness is done. The most obvious change is the name from Fitness Advantage to Y.E.S. Fitness. That re-branding to “Younger Every Second” put the wheels in motion for all the other changes that have occurred and the changes that I am going to institute. Our programming, pricing philosophy, equipment selection and everything down to how we answer the phone has all changed. What hasn’t changed is our quality of service and dedication to our clients’ success.
With the coming of the New Year comes an expansion. YES, expansion! These are exciting times at Y.E.S. Fitness. We will be taking over the space adjacent to us, the space that was formerly occupied by the doctor’s office. The actual take over is scheduled to occur on January 1st, 2014. My goal is to have the new space built out and ready to be utilized for training by February 1st, 2014. It is no small undertaking but I am confident my team and I can accomplish this goal.
The first major change is how we will refer to our programs. 30/30 will no longer exist. Our group exercise will be called Essential. Our private training will be called Customized.
With the addition of the new space there will be many new and exciting opportunities for you to take advantage of. For example, both of our Essential and Customized training programs are being improved upon. Essential, our group training program (formerly known as 30/30), will now offer two totally different, cutting-edge styles of training along with a new pricing structure. Customized training (formerly known as private) will place an even bigger focus on programming along with a change in its pricing structure.
Let’s take a look at the many exciting changes in our Essential programming. First, if you participate in our electronic fund transfer system, you will be able to attend as many classes as you want as often as you want! You will no longer be locked into the amount of classes you attend based upon what you have paid for. Also, you no longer have to sign up for a class. This will create even more flexibility for you, the client. Y.E.S. Fitness will be able to handle an unlimited amount of participants at one time without sacrificing your service or your results! If you are interested in this exciting option see either Michelle or myself for more information.
As mentioned above, we are going to start with offering two different classes: Total Body and Metabolic ZT. The Total Body group session is structured to provide the most scientifically based full body strength workout. The number one priority of this type of workout is to burn calories and build lean muscle in order to boost your metabolism for long-term results. These group sessions incorporate sets of exercises for a specific repetition range. You will use weights that are challenging for the set repetition range and go at your own pace, while each week pushing yourself to lift a little more than you did the week before.
Metabolic ZT is designed to provide an absolutely individualized cardiovascular program for our Essential Members. The work to rest periods are specific to you based on your heart rate and recovery. With the use of our Polar heart rate monitors, our members can truly experience a superior interval training effect that will provide the ultimate fat loss experience! Essential programs will take place in our present space.
Now let’s take a look at the improvements to the Customized program. The major benefit is it will be offered as a hybrid gym set up. What that means is you will still get an individualized program that changes every 4 to 6 weeks, just like you do now, but you will only train with a coach once a week. The other days you will be able to come in the facility and workout out on your own while following your program. A coach will be available to assist you at any time. Along with this program comes all the benefits of our Essential program. If you are interested, please see Michelle or myself for the full details. If you are not ready to make a commitment to this type of program, you are welcome to stay with your current agreement. All Customized training will take place in the new space.
All of our changes are based upon the latest science to ensure you receive the best workout experience. If you have any questions please feel free to contact me or any of my staff.